Exploring innovative creative industry campaigns that drive engagement, support artists, and create positive impact.
Section 01 · Funding
Two rightsholders who financed a release by selling a slice of its royalties — the deal, the funding page, and what it paid for.
A lifelong devotee of a legendary 1970s psychedelic-rock band cleared an impossible major-label sample fee by selling a 30% royalty share — $10,000 from one investor, no label, no recoupment.
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A European tour ran out of road in Italy. One investor bought the flight home as a 30% stake in the next release — a favour turned into a funded record.
View case studySection 02 · Catalog
Clearing rights, running contests, and releasing work without a gatekeeper in the middle.
How a small record label leveraged a $400 record contract to discover talent and build an audience.
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How an artist navigated complex music licensing to legally release remixes of classic tracks.
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How an independent filmmaker bypassed traditional gatekeepers and built direct audience support.
View case studySection 03 · Business
Using a catalog as the front door to a business rather than as the product.
Section 04 · Creators
Independent artists building revenue that does not depend on a platform's payout rate.
How an independent artist created a flexible support model to break free from platform dependence.
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How an artist created multiple revenue streams through exclusive listening sessions and mentorship.
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How an artist with 57 million Spotify streams transformed a dormant domain into a powerful platform for music, subscriptions, and merchandise.
View case studySection 05 · Impact
Campaigns where the catalog funds something beyond the record itself.
How a visually impaired 11-year-old DJ is raising funds for a school for visually impaired children.
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How an artist is funding a music school in Turkiye through premium subscription tiers.
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A compilation album bringing hope and resilience to children impacted by the 2023 earthquakes.
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